Say No to More Pipeline—Say Yes to GTM Alignment
If you’re like most companies today who are struggling to generate enough pipeline to meet bookings targets, you’re not alone. The immediate reaction is always “we need more pipeline”. But how do you generate more pipeline with shrinking budgets, layoffs and less resources?
The answer lies in creating frameworks for tighter alignment with your GTM team.
Kenny Lee, VP Marketing at Seismic will share his journey over the past 25 years at companies like Adobe, Zendesk, Twitter, Lithium (now Khoros) and Revinate and the people, process and technology strategies he used to bring teams closer together to drive better outcomes.