Lead scoring is something most marketers have heard of, but have never bothered to put into action - despite nearly 40% of businesses reporting higher opportunity to sale conversion rates using them.

We've created this lead scoring template to help you demystify the process and create your own lead score based off of the demographics and activity that mean most to you.

This template contains:

• Pre-filled and customizable Fit and Activity categories to give you a solid foundation for your lead score
• An intuitive testing modeler, which allows you to see all possible scores for your lead before adding in contact details
• A final lead score which can be easily imported into your CRM and assigned to the sales team ASAP