How to Use Lead Scoring to Increase Demos, Trial Signups, and Sales

The average cost per lead can vary between $35 to $1,500 depending on your industry and vertical - so making the most out of the leads you already have in your database has never been more important.

In this guide, we’ll show you how to find the best leads in your database to send to your sales team and provide 3 of our top lead scoring models to increase product sales, trial signups, and demos.


You'll also learn how to:

  • Craft the perfect nurture sequence based on the results of your lead scores
  • Highlight the key activities which prove that a lead is ready to purchase from you
  • Align sales and marketing on what makes a lead a good fit for an upsell or cross-sell
  • Use predictive lead scoring to highlight intent the moment it happens

Download this eBook now to learn how to make the most out of the leads you already have with a well-oiled lead scoring machine.

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