If you want to increase your average purchase value and sell more to your existing customers, leveraging contact scoring to increase cross-sells and upsells is the way to go.

In this guide we'll show you how to:

• Increase your average purchase value by recommending irresistible upsell opportunities 
• Improve customer retention by cross-selling the perfect add-on for your customer
• Create a scoring model for both upsell and cross-sell goals by using data you already have on your website and in your email database