Ideal Customer Profile Worksheet

One challenge remains common for businesses of any size and industry—building a successful sales strategy.

If your sales team is struggling to connect with your customers, an ideal customer profile just might be the missing ingredient.

ICPs aren't just a valuable tool for sales teams; they also provide your product team and marketing team with useful insights that you can use to fuel your go-to-market strategy.


This fillable ICP template will help you create an ideal customer profile by figuring out your:

  • Firmographics (industry, geography, size, etc.)
  • Behavioral insights (pain points, decision-making factors)
  • Core value proposition (why they should choose you)

Get started compiling your buyer personas by downloading Breadcrumbs' fillable ICP worksheet.

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