One challenge remains common for businesses of any size and industry—building a successful sales strategy.

If your sales team is struggling to connect with your customers, an ideal customer profile just might be the missing ingredient.

ICPs aren't just a valuable tool for sales teams; they also provide your product and marketing teams with useful insights that you can use to fuel your go-to-market strategy.

So what does an ICP template look like? You should always include basic information about an ideal customer, such as:

• Firmographics (industry, geography, size, etc.)
• Behavioral insights (pain points, decision-making factors)
• Your core value proposition (why they should choose you)

Get started compiling your ICP by downloading Breadcrumbs fillable ICP template (with instructions!)